PUMA - ARCHIVE SHOWROOM PFW

Curated a 25-pair Puma archive selection for Paris Fashion Week, presenting key silhouettes through a dedicated showroom experience. Each pair was accompanied by plaque descriptions written by INSIDETAG, outlining notable design attributes, innovation and cultural relevance. Alongside the installation, a 12-page magazine was created featuring a styled editorial built around the curation, produced in a limited run of 50 copies.