INSIDETAG PUMA MOSTRO EDITORIAL AND CURATION

Curated a selection of 25+ vintage Puma Mostro pairs for a dedicated INSIDETAG project, with the full offering selling out within one week. Alongside the curation, INSIDETAG creatively directed the editorial Can’t Choose, centred around the challenge of selecting just one pair - featuring the subject overwhelmed by choice, seated in socks with their head in their hands.