INSIDETAG LAUNCH CAMPAIGN

INSIDETAG launched in 2021 with a clear focus on technical and functional design, championing products and design language before the wider market shift. We kick-started the platform with a launch video - at a time when few second-hand sellers were investing in visual storytelling or editorial direction. Through our platform, we highlighted overlooked innovation, utility-led garments and forward-thinking archive pieces, helping push this space ahead of the curve.